Define principles of design?
Concepts used to arrange the structral elements of a composition.
What do the principles of design affect?
The expressive content
What is the principle of repetition?
Describe ways that the principle of repetition helps the composition/audience?
Repeating some aspect or elements throught the entire documents. It's a key that ties your piece together
What are ways that you can incorporate repetition into your designs?
Bold font, thick line, certain bullet, color, design element, particular format.
What should you avoid when working with repetition?
Too much repetition.
What is the principle of proportion/scale?
The relative size and scale of the various elements in design.
What is the most universal standard of measure when judging size?
The human body.
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale
What is the principle of balance?
Distribution of heaving and light elements on a page.
Which kinds of elements/shapes visually weigh heavier/greater?
Large elements look heavier, irregular shapes.
What is another name for symmetrical balance?
Formal balance.
Define symmetrical balance?
when the weight of a composition is evenly distributed around the central vertical on horizontal axis.
What is another name for asymmetrical balance?
Informal balance.
Define asymmetrical balance?
When the weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
Stress of a particular are of a focus rather than the maze of details of equal importance.
What happens to a design that has no focus?
There will be no area that the eye goes to first.
What is a focal point and how is it created?
Area where the eye tends to go first. Its created by making one element dominants with all the other elements contributing but subordinate.
How many components of a composition can be a focal point?
No more than one.
What ways can emphasis be created in a design?
Direction, size, shapes, texture, color, tone, line.
What is the principle of unity?
The wholeness of a composition.
What three ways can unity be obtained?
1. Put objects close together.
2. Make things similar. (textures, colors, shapes)
3. Direct vision by a live that travels around the design.
What is the principle of variety?
Pertains to the differences and diversity. Its what makes a work of art interesting.
What ways can a designer add variety to a design?
vary textures colors, shapes. and alter contrast.
Why is it important to find the right balance between unity and variety?
To have a successful effective design.
What is figure?
a form, silhouette, or shape that is naturally perceived.
What is another name for figure?
Positive shape
What is ground?
The surrounding area around a figure.
What is another name for ground?
Negative space.
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
Why must a designer consider the composition as a whole?
What is the principle of rhythm?
Continuity recurrence or organized movement in space and time.
How is rhythm achieved?
Through the orderly repetition of any element: line, shape, value, tone, texture.
What three ways can rhythm occur in a design?
1. When the intervals between the elements. and often the elements themselves are similar in size or length.
2. More organic flowing sense of movement.
3. Through a sequence of shapes through a progression of steps.
How does rhythm help a composition/design?
Add life and interaction to a inanimate page. Help deliver a message by controlling the views eye movement.
What is the principle of contrast?
When two related elements are different.
How can contrast help a design?
Can draw the viewers eye view to the piece., adds visual interest.
What is wrong with having too much or too little contrast in a design?
becomes boring, and confusing.
What is the key to working with contrast?
Make sure the differences are obvious.
What are some common ways of creating contrast?
Creating differences in: size, value, color, type, texture, shapes, alignment, direction, movement.
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