Target audience- a specific group of people within the target of the product of design.
Message- the point you're trying to get across
Work ethic- a set of value that with you give you the best possible work
Employ ability skills- the basic skills necessary for getting, keeping and doing well on a job
20/20 rule- you should look away from the computer for a few seconds to let your eyes rest if you've been at the computer for a long time.
Right to know laws- the hazards the are exposed in the work place, this law makes you aware makes you aware of these and provides you with information to keep you save
Icon- a representation used by picture and images.
Vector based graphics- use of geometrical primitives such as points or curves
Specification of a project- The guidelines you have to follow for the project.
Dialogue box- a type of window used to enable reciprocal communication
Palette- the set of colors of tools given to you in a program.
Guidelines- a set of rules on how to behave in a situation
Extensions- a part that is added to something to enlarge or prolong it.
Contextual menu- a short cut or pop up menu (right clicking)
Clipping mask- object whose shape masks other artwork so that only areas that lie within the shape are visible
Hue- a shade of a color
Primary colors- red, blue, yellow
Secondary colors- color made from mixing two primary colors
Tertiary colors- combination of primary and secondary colors
Neutral colors- colors that aren't on the color wheel. Black, gray, brown, white.
Continuous tone image- where each color goes to a different tone.
Resolution- used for pixel count in digital imaging and helps you count all the pixels in a single image.
File size- amount of space that is taken up on a file.
Typography- art of expressing ideas through the selection of typefaces
Typeface- a visual symbol that make up an image or a design.
Serif- a smaller line used to finish of the main stroke up a letter. at the top or bottom of a character.
Body type- Type size ranging from 4 point to three point.
Display type- Type sizes around 12. used to get attention.
Reverse type- white type on a darker color background.
Point size- used to identify the size of typeface.
Ligatures- where two or more graphemes are joined at a single glyph
Ampersand- the symbol in Latin that means and.
Small caps- set at the same height and weight of surrounding lower case letters
Lower case- minuscule or small letters.
Upper case- capital letters.
Flush left- all the text is aligned to the left
Flush right- text is aligned to the right.
Centered- Type is aligned to the center (very formal)
Justified- aligned on the left and on the right.
Lining- numbers that have a uniform height.
Non lining- They don't line up, have sum ascenders and descenders. (similar to old style)
leading- the space in between lines of type.
Margins- the white space around the edges of your document. (in in design the margins let you know where to put important things)
Kerning- adjusting the space in between individual characters.
Tracking- allows you to adjust spacing of characters as a whole.
concept-an idea; something formed in one's mind.
Final product- end result; how me ultimately communicate to our audience
thumbnail- a quick sketch to get thoughts out of your mind and onto paper.
Initial cap- Larger decorative capital letters at the beginning of text or paragraph.
