Logotype

Logotype- a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. (most commonly refereed to as a logo)

*numerous inventions and techniques have contributed to the contemporary logo including languages such as Egyptian hieroglyphics, coats of arms, and watermarking.
*Lithography contributed to the boom of an advertising industry that integrated typography and images together on the page. At the same time typography was undergoing a revolution to expand beyond the modest serif typefaces.
*The arts were expanding in purpose-from expression and decoration of an artistic, storytelling natures, to a differentiation of brands and products that the growing middle classes were consuming.
*By 1890 the US has 700 lithographic printing firms employing more than 8,00 people.
*Printing costs decreased, literacy rates increased and visual styles changed.
*In 1950s modernism has shed its roots and an avant-garde artistic movement in Europe became an international commercialized movement in the united states and elsewhere
*The visual of simplicity and conceptual clarity formed a powerful tool set for a new generation of graphic designers.
*Modernists inspired logos proved successful in the era of mass visual communication ushered in with television, improvements in printing technology and digital innovations. 

Creating logo-
LESS IS MORE  because real people in life situations do not stares an analyze logos.
*Logo design is an important area of graphic design, and one of the most difficult to perfect this is because logos are meant to represent a companies brands or corporate identities and foster their immediate customer recognition
*Logos need to be simple but have enough personality that it stands out in the crowd.

 TYPE OF LOGOS-
Combination  mark- includes text and some kind of visual.
Iconic/symbolic- more abstract, less direct. They use imagery that conveys a literal or abstract representation of your organization. (ex: nike swoosh, mickey mouse head)
Word mark/letter mark- Only have text into. Full company name.