Assignment #19 research and inspiration

Company- Azul Salon and Spa

Colors- Blue, green, brown. Earthy tones.
Trends- most of the other business cards show the name and the phone number and use blues and greens. The design is simple but pretty and chic.
Inspiration

Letterhead inspiration- 

 I like the design of this because it gives you enough space for writing and includes a space for your logo. I also like the design at the top of the page it is simple yet pretty.

This design is my favorite out of all three because it looks like it could be spa logo if I changed the colors. I like how the logo is at the top and the other information is small at the bottom. Its a very cute layout.

This letter head includes a simple design at the top that points to the logo and leaves enough space for someone to write.

Envelope inspiration-

 I like the water at the bottom of the envelope because it looks like this could also go with a spa. I don't like whatever is in the middle but everything else is perfect.








                                                                                  This design is cute and simple and I like the logo that has a low opacity in the middle.

Stationery package

The printed pieces that a company utilizes for communication purposes. (includes business card, letterhead, envelope.)

When establishing a business, it is very important that all communications are well coordinated that the message of the organization is presented consistently.


Business card- an essential part of a stationery design. Your card does more than tell people how to ind you: it says something about your company, mission, its culture and goals. Everything from colors, fonts, the texture shade and gloss of the paper you print says something about you.
*includes(logo, company name, employee name, title, phone number, fax number, email address, web address.)

Letterhead- a printed piece of paper used to send letters, memos, etc.
-includes: logo, company name, address, phone number, fax number, web address.
Design tips:
Must be 8.5x11 (standard)
Must be vertical orientation
Must leave room to write the letter
Check for acuracy
Check for unity

Envelope- the packaging that contains the letter/form when being mailed standard #10
-includes: logo, company name, company address
Design tips:
Must be 9.5"x4.125
Horizontal or vertical orientation
Must leave room for recipients address and stamp
Check for accuracy
Check for unity

Assignment #18 research and inspiration

Inspiration

 This logo shows a very girls font with girls colors. I like that its simple, yet cute.

This word mark logo is really cute because it has an apple as the a but it doesn't make the design too confusing. The use of green and red was also a really good idea. 

MIMI'S FLOWER SHOPPE
colors- pink, green. blue, green. pink, purple.
trends- girly fonts, script, bright colors.

Visual Hierarchy: I want the viewer to look at the next first and notice all the small details and notice the colors I used and how they made my font look better. 

Assignment #17 research and inspiration

I really like this design because it shows a tooth but it also looks like an apple. Its a very clean and simple design.

I also really like this design because I like the colors they used and the text really pops out. It looks like a the dentist would be a very friendly and family oriented place.

Colors- Blue&green
Trends- Tooth, Tooth paste, Floss, Tooth brush, Smiles.
Competition- Most dental logos look clean and simple. If an industry about teeth you don't want it to be too messy. 

Logotype

Logotype- a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. (most commonly refereed to as a logo)

*numerous inventions and techniques have contributed to the contemporary logo including languages such as Egyptian hieroglyphics, coats of arms, and watermarking.
*Lithography contributed to the boom of an advertising industry that integrated typography and images together on the page. At the same time typography was undergoing a revolution to expand beyond the modest serif typefaces.
*The arts were expanding in purpose-from expression and decoration of an artistic, storytelling natures, to a differentiation of brands and products that the growing middle classes were consuming.
*By 1890 the US has 700 lithographic printing firms employing more than 8,00 people.
*Printing costs decreased, literacy rates increased and visual styles changed.
*In 1950s modernism has shed its roots and an avant-garde artistic movement in Europe became an international commercialized movement in the united states and elsewhere
*The visual of simplicity and conceptual clarity formed a powerful tool set for a new generation of graphic designers.
*Modernists inspired logos proved successful in the era of mass visual communication ushered in with television, improvements in printing technology and digital innovations. 

Creating logo-
LESS IS MORE  because real people in life situations do not stares an analyze logos.
*Logo design is an important area of graphic design, and one of the most difficult to perfect this is because logos are meant to represent a companies brands or corporate identities and foster their immediate customer recognition
*Logos need to be simple but have enough personality that it stands out in the crowd.

 TYPE OF LOGOS-
Combination  mark- includes text and some kind of visual.
Iconic/symbolic- more abstract, less direct. They use imagery that conveys a literal or abstract representation of your organization. (ex: nike swoosh, mickey mouse head)
Word mark/letter mark- Only have text into. Full company name.