Thursday, May 17, 2012
Monday, May 7, 2012
#20 research and inspirtation
Shepard Fairey is an American contemporary graphic designer. He created the Barack Obama Hope poster in 2008 and has started his own line of designs called Obey.
I love the colors and patterns he used. I have some of his clothing and I love all of the designs he makes!
Tuesday, April 24, 2012
Assignment #19 research and inspiration
Company- Azul Salon and Spa
Colors- Blue, green, brown. Earthy tones.
Trends- most of the other business cards show the name and the phone number and use blues and greens. The design is simple but pretty and chic.
Inspiration
This design is my favorite out of all three because it looks like it could be spa logo if I changed the colors. I like how the logo is at the top and the other information is small at the bottom. Its a very cute layout.
This letter head includes a simple design at the top that points to the logo and leaves enough space for someone to write.
I like the water at the bottom of the envelope because it looks like this could also go with a spa. I don't like whatever is in the middle but everything else is perfect.
This design is cute and simple and I like the logo that has a low opacity in the middle.
Colors- Blue, green, brown. Earthy tones.
Trends- most of the other business cards show the name and the phone number and use blues and greens. The design is simple but pretty and chic.
Inspiration
Letterhead inspiration-
I like the design of this because it gives you enough space for writing and includes a space for your logo. I also like the design at the top of the page it is simple yet pretty.
This design is my favorite out of all three because it looks like it could be spa logo if I changed the colors. I like how the logo is at the top and the other information is small at the bottom. Its a very cute layout. 
This letter head includes a simple design at the top that points to the logo and leaves enough space for someone to write. Envelope inspiration-
This design is cute and simple and I like the logo that has a low opacity in the middle. Stationery package
The printed pieces that a company utilizes for communication purposes. (includes business card, letterhead, envelope.)
When establishing a business, it is very important that all communications are well coordinated that the message of the organization is presented consistently.
Business card- an essential part of a stationery design. Your card does more than tell people how to ind you: it says something about your company, mission, its culture and goals. Everything from colors, fonts, the texture shade and gloss of the paper you print says something about you.
*includes(logo, company name, employee name, title, phone number, fax number, email address, web address.)
Letterhead- a printed piece of paper used to send letters, memos, etc.
-includes: logo, company name, address, phone number, fax number, web address.
Design tips:
Must be 8.5x11 (standard)
Must be vertical orientation
Must leave room to write the letter
Check for acuracy
Check for unity
Envelope- the packaging that contains the letter/form when being mailed standard #10
-includes: logo, company name, company address
Design tips:
Must be 9.5"x4.125
Horizontal or vertical orientation
Must leave room for recipients address and stamp
Check for accuracy
Check for unity
When establishing a business, it is very important that all communications are well coordinated that the message of the organization is presented consistently.
Business card- an essential part of a stationery design. Your card does more than tell people how to ind you: it says something about your company, mission, its culture and goals. Everything from colors, fonts, the texture shade and gloss of the paper you print says something about you.
*includes(logo, company name, employee name, title, phone number, fax number, email address, web address.)
Letterhead- a printed piece of paper used to send letters, memos, etc.
-includes: logo, company name, address, phone number, fax number, web address.
Design tips:
Must be 8.5x11 (standard)
Must be vertical orientation
Must leave room to write the letter
Check for acuracy
Check for unity
Envelope- the packaging that contains the letter/form when being mailed standard #10
-includes: logo, company name, company address
Design tips:
Must be 9.5"x4.125
Horizontal or vertical orientation
Must leave room for recipients address and stamp
Check for accuracy
Check for unity
Thursday, April 19, 2012
Assignment #18 research and inspiration
Inspiration
This logo shows a very girls font with girls colors. I like that its simple, yet cute.
This word mark logo is really cute because it has an apple as the a but it doesn't make the design too confusing. The use of green and red was also a really good idea.
MIMI'S FLOWER SHOPPE
colors- pink, green. blue, green. pink, purple.
trends- girly fonts, script, bright colors.
Visual Hierarchy: I want the viewer to look at the next first and notice all the small details and notice the colors I used and how they made my font look better.
This word mark logo is really cute because it has an apple as the a but it doesn't make the design too confusing. The use of green and red was also a really good idea.
MIMI'S FLOWER SHOPPE
colors- pink, green. blue, green. pink, purple.
trends- girly fonts, script, bright colors.
Visual Hierarchy: I want the viewer to look at the next first and notice all the small details and notice the colors I used and how they made my font look better.
Monday, April 16, 2012
Assignment #17 research and inspiration
I also really like this design because I like the colors they used and the text really pops out. It looks like a the dentist would be a very friendly and family oriented place.
Colors- Blue&green
Trends- Tooth, Tooth paste, Floss, Tooth brush, Smiles.
Competition- Most dental logos look clean and simple. If an industry about teeth you don't want it to be too messy.
Wednesday, April 11, 2012
Logotype
Logotype- a graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. (most commonly refereed to as a logo)
*numerous inventions and techniques have contributed to the contemporary logo including languages such as Egyptian hieroglyphics, coats of arms, and watermarking.
*Lithography contributed to the boom of an advertising industry that integrated typography and images together on the page. At the same time typography was undergoing a revolution to expand beyond the modest serif typefaces.
*The arts were expanding in purpose-from expression and decoration of an artistic, storytelling natures, to a differentiation of brands and products that the growing middle classes were consuming.
*By 1890 the US has 700 lithographic printing firms employing more than 8,00 people.
*Printing costs decreased, literacy rates increased and visual styles changed.
*In 1950s modernism has shed its roots and an avant-garde artistic movement in Europe became an international commercialized movement in the united states and elsewhere
*The visual of simplicity and conceptual clarity formed a powerful tool set for a new generation of graphic designers.
*Modernists inspired logos proved successful in the era of mass visual communication ushered in with television, improvements in printing technology and digital innovations.
Creating logo-
LESS IS MORE because real people in life situations do not stares an analyze logos.
*Logo design is an important area of graphic design, and one of the most difficult to perfect this is because logos are meant to represent a companies brands or corporate identities and foster their immediate customer recognition
*Logos need to be simple but have enough personality that it stands out in the crowd.
TYPE OF LOGOS-
Combination mark- includes text and some kind of visual.
Iconic/symbolic- more abstract, less direct. They use imagery that conveys a literal or abstract representation of your organization. (ex: nike swoosh, mickey mouse head)
Word mark/letter mark- Only have text into. Full company name.
*numerous inventions and techniques have contributed to the contemporary logo including languages such as Egyptian hieroglyphics, coats of arms, and watermarking.
*Lithography contributed to the boom of an advertising industry that integrated typography and images together on the page. At the same time typography was undergoing a revolution to expand beyond the modest serif typefaces.
*The arts were expanding in purpose-from expression and decoration of an artistic, storytelling natures, to a differentiation of brands and products that the growing middle classes were consuming.
*By 1890 the US has 700 lithographic printing firms employing more than 8,00 people.
*Printing costs decreased, literacy rates increased and visual styles changed.
*In 1950s modernism has shed its roots and an avant-garde artistic movement in Europe became an international commercialized movement in the united states and elsewhere
*The visual of simplicity and conceptual clarity formed a powerful tool set for a new generation of graphic designers.
*Modernists inspired logos proved successful in the era of mass visual communication ushered in with television, improvements in printing technology and digital innovations.
Creating logo-
LESS IS MORE because real people in life situations do not stares an analyze logos.
*Logo design is an important area of graphic design, and one of the most difficult to perfect this is because logos are meant to represent a companies brands or corporate identities and foster their immediate customer recognition
*Logos need to be simple but have enough personality that it stands out in the crowd.
TYPE OF LOGOS-
Combination mark- includes text and some kind of visual.
Iconic/symbolic- more abstract, less direct. They use imagery that conveys a literal or abstract representation of your organization. (ex: nike swoosh, mickey mouse head)
Word mark/letter mark- Only have text into. Full company name.
Thursday, March 15, 2012
#16 research and inspiration
Wednesday, March 14, 2012
Photography | 1839 - 1960s AD
1. Until the 1880s, how were news stories illustrated?
Printing presses from engravings or wood cuts.
2. What is a camera obscura?
A dark chamber. A way to observe light. Optical device that projects an image of its surrounding onto a screen.
Post an example of a camera obscura.
3. How did scholars and artists utilize the camera obscure?
Safe observation of solar eclipses and the phases of the moon. Artists used this to trace outside scence and paint them.
4. From where did the photographic camera develop?
5. Who first used the term "photography"? Where was is derived from?
Sir John Hershel. Greek words for light and writing.
Post an the first photograph.
6. Who is credited with making the first successful photograph?
Joseph Niepce
Post an example of a Daguerreotype image.
7. Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre. It could be made permanent by immersing it in salt. It was expensice and the image could not be duplicated.
Post an example of a Calotype image.
8. Who invented the Calotype process? What are the advantages and disadvantages of the process?
William fox Talbot. It had good quality. Unlimited amount of duplicates could be made. Needed to improve quality/
Post an example of a Wet Collodion Process image.
9. Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer. It was much faster and it cost much less then previous ideas. They had to be developed immediately. Dark rooms had to be portable.
Post an example of a Dry Plate Process image.
10. Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox. It was still too complicated for ordinary users.
Who is George Eastman? What company did he establish?
He made photography accessible to all. Eastman Kodak Company
Post an example of The Kodak Camera from 1888.
11. In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
All they had to do was press a button. They sent in their camera with a processing fee and the camer could be reloaded and returned to the owner.
12. What is Edwin Land best known for? What company did he establish?
Taking the first color photograph. Polaroid.
Post a photo of the first Polaroid camera.
13. How long did the first Polaroid camera take to produce a photo?
60 seconds.
14. What was Eadweard Muybridge known for?
Motion picture photography. Using multiple cameras to capture motion.
Post a photo of the Zoopraxiscope.
15. What is the Zoopraxiscope?
Device used to project a series of images in a successive phases of motion.
Post a photo of Muybridge's horse in motion.
16. How did Muybridge settle the debate and photograph a horse in motion?
He used a series of large cameras placed in a line, each being triggered by a thread as a horse passed by. He successfully had a picture of it.
17. In 1880s, the development of the motion picture camera allowed this?
Allowed individual images to be captured and stored on a single film reel.
Post a photo of a motion picture projector.
18. What is a motion picture projector?
Shine light through the film and magnify the moving pictures onto a screen for an audience.
Printing presses from engravings or wood cuts.
2. What is a camera obscura?
A dark chamber. A way to observe light. Optical device that projects an image of its surrounding onto a screen.
Post an example of a camera obscura.
Safe observation of solar eclipses and the phases of the moon. Artists used this to trace outside scence and paint them.
4. From where did the photographic camera develop?
5. Who first used the term "photography"? Where was is derived from?
Sir John Hershel. Greek words for light and writing.
6. Who is credited with making the first successful photograph?
Joseph Niepce
Post an example of a Daguerreotype image.
Louis Daguerre. It could be made permanent by immersing it in salt. It was expensice and the image could not be duplicated.
Post an example of a Calotype image.
William fox Talbot. It had good quality. Unlimited amount of duplicates could be made. Needed to improve quality/
Post an example of a Wet Collodion Process image.
Frederick Scott Archer. It was much faster and it cost much less then previous ideas. They had to be developed immediately. Dark rooms had to be portable.
Post an example of a Dry Plate Process image.
Richard Maddox. It was still too complicated for ordinary users.
Who is George Eastman? What company did he establish?
He made photography accessible to all. Eastman Kodak Company
Post an example of The Kodak Camera from 1888.
All they had to do was press a button. They sent in their camera with a processing fee and the camer could be reloaded and returned to the owner.
12. What is Edwin Land best known for? What company did he establish?
Taking the first color photograph. Polaroid.
Post a photo of the first Polaroid camera.
60 seconds.
14. What was Eadweard Muybridge known for?
Motion picture photography. Using multiple cameras to capture motion.
Post a photo of the Zoopraxiscope.
Device used to project a series of images in a successive phases of motion.
Post a photo of Muybridge's horse in motion.
He used a series of large cameras placed in a line, each being triggered by a thread as a horse passed by. He successfully had a picture of it.
17. In 1880s, the development of the motion picture camera allowed this?
Allowed individual images to be captured and stored on a single film reel.
Post a photo of a motion picture projector.
Shine light through the film and magnify the moving pictures onto a screen for an audience.
The Linotype Machine | 1886 AD
Who is credited with the invention of the typewriter?
James 0 Clephane.
1. What is a "stenographer"?
someone skilled in the transcription of speech
Post an example of Shole's typewriter.
2. Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the first and most important users.
3. After the typewriter began production, why did Clephane pursue another machine?
It still took a long time to typeset and copy the words.
4. Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler.
5. What is meant by "typesetting"?
Arrange or generate the type for (a piece of text to be printed).
Post an example of Linotype Machine.
6. How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather than by hand. It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters.
7. How did this machine change the newspaper industry?
It made it possible for a small number of operators to set type for more pages on a daily basis.
Post an example of a Linotype keyboard.
8. How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There was no shift key so uppercase letters had separate keys from lowercase letters.
Post an example of a Linotype slug.
9. What is a slug?
The assembled line of type
Post an example of a person operating a Linotype Machine.
10. Why is the Linotype Machine the greatest advanced in printing since movable type?
Because it made type and coping things so much faster than moveable type.
James 0 Clephane.
1. What is a "stenographer"?
someone skilled in the transcription of speech
Post an example of Shole's typewriter.
2. Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the first and most important users.
3. After the typewriter began production, why did Clephane pursue another machine?
It still took a long time to typeset and copy the words.
4. Who spent a year redesigning Clephane's typesetting machine?
Ottmar Mergenthaler.
5. What is meant by "typesetting"?
Arrange or generate the type for (a piece of text to be printed).
Post an example of Linotype Machine.
6. How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather than by hand. It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters.
7. How did this machine change the newspaper industry?
It made it possible for a small number of operators to set type for more pages on a daily basis.
Post an example of a Linotype keyboard.
8. How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There was no shift key so uppercase letters had separate keys from lowercase letters.
Post an example of a Linotype slug.
The assembled line of type
Post an example of a person operating a Linotype Machine.
10. Why is the Linotype Machine the greatest advanced in printing since movable type?
Because it made type and coping things so much faster than moveable type.
Tuesday, March 13, 2012
The Gutenberg Press | 1450 AD
3. What is Johannes Gutenberg credited with?
Created the hand press. Most influential person of all times.
Post a photo of the Gutenberg Press.
2. How did the printing press work?
Ink was rolled over the raised surface of movable hand set of black letters held within a wooden frame then pressed against a piece of paper
3. What motivated Gutenberg to find a better way of creating books?
Watching goldsmiths a jewelers and his love of reading.
4. Why did Gutenberg experiment with metal type versus wood type? Wood cuts were no durable and split in the press after repeated use.
Post an example of movable type in a type case.
5. What is moveable type?
system of printing that used movable components to reproduce the elements of document (usually individual letters or punctuation).
6.What is a matrix?
I was more duable in the press, melted at a lot temp, and cast well in the die. Hard metal punch is hammered int a softer copper bar, creating a matrix.
7. What ink did Gutenberg develop that he used specifically for the printing press?
Oil based ink.
8. What is paper made from? Where did paper originate?
Used vellum and paper to print on. Paper is a substrate made from wood pulp. From the Chinese.
9.What is a "substrate"?
10. Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?
John Fust. Fust sued to get his money. He had to turn over the press, tools, materials, and all 180 bibles.
11. What was the first book he printed? The bible.
12. How did the Gutenberg Press impact communication?
Perfected script and made it easier to read. Books made more rapidly, current info could be shared locally and around the world. Costs of books decreased allowing more people to buy them. Demand grew and population became more literate. Greater variety of books. Book trade became to flourish as well as industries like paper making. Economies stronger, art and science became to flourish.
13.Who introduced the printing press to England?
William Caxton.
12.What was the early form of newspapers?
trade news letters.
13.When was the first news weekly published? What was it called?
In 1704 called the Boston Letter.
14.What kind of press was built in the US in the mid 1800s?
Press made of cast iron.
Post an example of a 1930s printing press.
15. By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
Prints.
16.Which printing process is the Gutenberg press an example of? Briefly describe the process?
Relief printing. Movable type is placed into the press. Ink is spread onto the type. Paper is placed on top. The press applies the direct pressure needed to transfer the ink to the paper.
Post an example of an intaglio press.
17. What is intaglio printing and how is ink transferred?
Print making, the image are is etched into the place surface to hold the ink. INk is applied to the sure then rubbed with a cloth to remove the excess. The press applies pressure to transfer the ink.
Post an example of a screen (porous) printing press.
18. What is porous printing and how is ink transferred?
basic stencil process. Image carries is attached to a screen. Ink is forced through open mesh areas.
Post an example of a lithography printing press.
19. What is lithography and how is ink transferred?
Printing from a flat surface. Drawing or artwork is made on the plate with greasy ink or crayon. Water is applied. When ink spread on top the greasy part accept the ink. The wet parts don't.
Post an example of a offset lithography printing press.
20. What variation of lithography is used by the commercial printing industry today?
Off set lithography.
21. How do printing presses used today compare to the Gutenberg Press?
They use to same basic technology.
22.Describe four-color process printing using CMYK?
Created the hand press. Most influential person of all times.
2. How did the printing press work?
Ink was rolled over the raised surface of movable hand set of black letters held within a wooden frame then pressed against a piece of paper
3. What motivated Gutenberg to find a better way of creating books?
Watching goldsmiths a jewelers and his love of reading.
4. Why did Gutenberg experiment with metal type versus wood type? Wood cuts were no durable and split in the press after repeated use.
5. What is moveable type?
system of printing that used movable components to reproduce the elements of document (usually individual letters or punctuation).
6.What is a matrix?
I was more duable in the press, melted at a lot temp, and cast well in the die. Hard metal punch is hammered int a softer copper bar, creating a matrix.
7. What ink did Gutenberg develop that he used specifically for the printing press?
Oil based ink.
8. What is paper made from? Where did paper originate?
Used vellum and paper to print on. Paper is a substrate made from wood pulp. From the Chinese.
9.What is a "substrate"?
10. Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?
John Fust. Fust sued to get his money. He had to turn over the press, tools, materials, and all 180 bibles.
11. What was the first book he printed? The bible.
12. How did the Gutenberg Press impact communication?
Perfected script and made it easier to read. Books made more rapidly, current info could be shared locally and around the world. Costs of books decreased allowing more people to buy them. Demand grew and population became more literate. Greater variety of books. Book trade became to flourish as well as industries like paper making. Economies stronger, art and science became to flourish.
13.Who introduced the printing press to England?
William Caxton.
12.What was the early form of newspapers?
trade news letters.
13.When was the first news weekly published? What was it called?
In 1704 called the Boston Letter.
14.What kind of press was built in the US in the mid 1800s?
Press made of cast iron.
15. By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
Prints.
16.Which printing process is the Gutenberg press an example of? Briefly describe the process?
Relief printing. Movable type is placed into the press. Ink is spread onto the type. Paper is placed on top. The press applies the direct pressure needed to transfer the ink to the paper.
Post an example of an intaglio press.
Print making, the image are is etched into the place surface to hold the ink. INk is applied to the sure then rubbed with a cloth to remove the excess. The press applies pressure to transfer the ink.
Post an example of a screen (porous) printing press.
basic stencil process. Image carries is attached to a screen. Ink is forced through open mesh areas.
Post an example of a lithography printing press.
Printing from a flat surface. Drawing or artwork is made on the plate with greasy ink or crayon. Water is applied. When ink spread on top the greasy part accept the ink. The wet parts don't.
Post an example of a offset lithography printing press.
Off set lithography.
21. How do printing presses used today compare to the Gutenberg Press?
They use to same basic technology.
22.Describe four-color process printing using CMYK?
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