Wednesday, February 15, 2012
Tuesday, February 14, 2012
Visual Organization
Not directing the audience through a design is misdirecting them!
Eye movement- typical eye moves let to right and top to bottom. Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye. The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye. Light areas of a composition will attract the eye, especially when adjacent to a dark area. Diagonal lines or edges will guide eye movement.
Optical center- The spot where the human eye tend to enter the page, Optical center is slightly above mathematical (or exact) center and just to the left. It takes a compelling element to pull your eyes away from this spot.
Z pattern- Our visual pattern makes s sweep of the page, generally, in the shape of a "Z". Effective page design maps a viewers route through the information. The designers objective is to lead the viewers eye to the important elements or information.
Fonts Guidelines-
Don't use more than two fonts per page.
Make sure that those two fonts should compliment each other.
Avoid all uppercase unless necessary.
Choose the right font for your theme or tone.
Do not over use fancy and complicated fonts.
The grid -A way of organizing content on a page using any combination of margins, guide lines, rows, columns. Instituted by Modernism. The grid can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. It consists of a distinct set of alignment-based relationships act as guides for disturbing elements across a format. Every design is different therefore every design will require a different grid structure..one that addresses the particular element within the design. It is used to clarify the message being communicated an to unify the elements.
www.typography.com/email2010_032010_03/index.htm
Eye movement- typical eye moves let to right and top to bottom. Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye. The eye tends to gravitate towards areas of complexity first. In pictures of people, the eye is always attracted to the face and particularly the eye. Light areas of a composition will attract the eye, especially when adjacent to a dark area. Diagonal lines or edges will guide eye movement.
Optical center- The spot where the human eye tend to enter the page, Optical center is slightly above mathematical (or exact) center and just to the left. It takes a compelling element to pull your eyes away from this spot.
Z pattern- Our visual pattern makes s sweep of the page, generally, in the shape of a "Z". Effective page design maps a viewers route through the information. The designers objective is to lead the viewers eye to the important elements or information.
Fonts Guidelines-
Don't use more than two fonts per page.
Make sure that those two fonts should compliment each other.
Avoid all uppercase unless necessary.
Choose the right font for your theme or tone.
Do not over use fancy and complicated fonts.
Visual Hierarchy- will establish focal points based on their importance to the message that's being communicated
A crucial part of the design process is to establish an order of elements, a visual structure, to help the viewer absorb the information
To establish Visual Hierarchy: Ask yourself, What do I want to viewer to look at first, second, third..?
The grid -A way of organizing content on a page using any combination of margins, guide lines, rows, columns. Instituted by Modernism. The grid can assist the audience by breaking info into manageable chunks and establishing relationships between text and images. It consists of a distinct set of alignment-based relationships act as guides for disturbing elements across a format. Every design is different therefore every design will require a different grid structure..one that addresses the particular element within the design. It is used to clarify the message being communicated an to unify the elements.
www.typography.com/email2010_032010_03/index.htm
Monday, February 13, 2012
Cuneifrom andthe sumerians 3,000 BC
1.The Sumerians were one of the earliest types of this kind of civilization? What does that mean?
One of the earliest nomadic civilizations. The were hunters and travels from place to place.
2.Why is the region of Sumer considered the Cradle of Civilization?
Because it is where cuneiform was created: the first written language.
3.What could the Sumerians practice year round because of the regions climate?
Agriculture.
4.Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?
Keep tract of all the business transactions.
5.What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
Form wet clay into flat surfaces and used a wedge shapes stylus made from reeds to make impressions into the clay surface. Then, lay the clay in the sun to cry and harden.
6.What did Cuneiform begin as a series of?
Pictographs.
7.Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
Wedge shaped language.
8.Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
Adopted the Sumerian culture and their written language.
9.What is a pictograph?
Pictorial or visual representation of an object.
10.Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
Because it allowed them to communicate.
One of the earliest nomadic civilizations. The were hunters and travels from place to place.
2.Why is the region of Sumer considered the Cradle of Civilization?
Because it is where cuneiform was created: the first written language.
3.What could the Sumerians practice year round because of the regions climate?
Agriculture.
4.Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?
Keep tract of all the business transactions.
5.What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
Form wet clay into flat surfaces and used a wedge shapes stylus made from reeds to make impressions into the clay surface. Then, lay the clay in the sun to cry and harden.
6.What did Cuneiform begin as a series of?
Pictographs.
7.Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
Wedge shaped language.
8.Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
Adopted the Sumerian culture and their written language.
Pictorial or visual representation of an object.
10.Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
Because it allowed them to communicate.
Cave panting 35,000 years
1. What are cave paintings?
Beautiful, detailed, and colorful representations found on the inside of cave walls and ceilings Foud in western Europe, Australia, Africa, China.
2. Name several common themes found in cave paintings?
Bison, horses, deer, Tracing of human hands, Abstract patterns.
3. How were these paintings created (tools, pigments)?
Paint: Water, Plant juice, Animal blood, soil, charcoal, hematite: a form of iron oxide.
Brushes: Sticks, stones, leaves, animal hair.
4. What is the most famous cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
Lascaux (in France) is the most famous. Discovered in 1940 by four teenage boys.
5. Why did this cave have to be closed? What was done to satisfy public curiosity?
Because the paintings were being damaged by the carbon dioxide emitted from the tourists. The french government created Lascaux 11 to satisfy the public.
6. Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
The red clay in the soil.
7. Who discovered this site? How old are the paintings confirmed to be?
Marceline Sanz De Sautoula and his daughter Maria. Confirmed to be 19,000 years old.
8. What is the oldest known cave painting site? When was it discovered and by whom?
Chauvet-Point Arc, it was discovered in 1994 by three speleogists. Eliette Brunell Deschamps. Christina Hillaire, Jean Marie Chauvet.
9. What was different about the painting techniques at this site?
Walls were scraped clear of to debris, and 3D effect was created by etching around edges.
10. What is "speleology"?
Scientific study of caves and karst features.
11. What three reasons do archeologists and historians believe prehistoric man created cave paintings?
1. Tell a story, recount an event.
2. instructional visual aid to help teach about hunting techniques.
3. Magical or religious reasons that if an image of a desired event were painted it may come true.
Beautiful, detailed, and colorful representations found on the inside of cave walls and ceilings Foud in western Europe, Australia, Africa, China.
2. Name several common themes found in cave paintings?
Bison, horses, deer, Tracing of human hands, Abstract patterns.
3. How were these paintings created (tools, pigments)?
Paint: Water, Plant juice, Animal blood, soil, charcoal, hematite: a form of iron oxide.
Brushes: Sticks, stones, leaves, animal hair.
4. What is the most famous cave painting site? When was it discovered and by whom?
Post an example of cave painting(s) from this cave.
Lascaux (in France) is the most famous. Discovered in 1940 by four teenage boys.
5. Why did this cave have to be closed? What was done to satisfy public curiosity?
Because the paintings were being damaged by the carbon dioxide emitted from the tourists. The french government created Lascaux 11 to satisfy the public.
6. Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
The red clay in the soil.
7. Who discovered this site? How old are the paintings confirmed to be?
Marceline Sanz De Sautoula and his daughter Maria. Confirmed to be 19,000 years old.
8. What is the oldest known cave painting site? When was it discovered and by whom?
Chauvet-Point Arc, it was discovered in 1994 by three speleogists. Eliette Brunell Deschamps. Christina Hillaire, Jean Marie Chauvet.
Walls were scraped clear of to debris, and 3D effect was created by etching around edges.
10. What is "speleology"?
Scientific study of caves and karst features.
11. What three reasons do archeologists and historians believe prehistoric man created cave paintings?
1. Tell a story, recount an event.
2. instructional visual aid to help teach about hunting techniques.
3. Magical or religious reasons that if an image of a desired event were painted it may come true.
Tuesday, January 31, 2012
Assignment #13 research and inspiration
Exquisite corpse- is a method by which a collection of words or images is collectively assembled. (Wikipedia)
Monday, January 30, 2012
The creative process
a series of steps repeated every time you design something
Why do we do this?
1. Improves consistency
2. Ability to time & plan work.
3. Raise quality of your work
3. communicate more effectively & in a more professional manor.
creative process steps
1. research- know your audience and topic
2. brainstorm/inspiration- striving to be unique and innovative while still following current trends.
3. sketching-sketch to gt your thoughts and ideas out.
4.execute- combine type and imagery into a well developed composition.
5.critique&revise- take a step back and look at tour design with an objective eye.
Why do we do this?
1. Improves consistency
2. Ability to time & plan work.
3. Raise quality of your work
3. communicate more effectively & in a more professional manor.
creative process steps
1. research- know your audience and topic
2. brainstorm/inspiration- striving to be unique and innovative while still following current trends.
3. sketching-sketch to gt your thoughts and ideas out.
4.execute- combine type and imagery into a well developed composition.
5.critique&revise- take a step back and look at tour design with an objective eye.
Friday, January 6, 2012
Photo composition
snapshot or photograph?
Snapshot-is a quick shot, often spontaneous, taken to record a moment in time
Photograph- image taken with care and thought
Rules of composition
Rule of thirds-imaginary lines drawn dividing both horizontally and vertically.
Place import subjects where the lines intersect
Place the horizon lines at the top or bottom horizontal divider
Fill up the entire frame with the subject for a close up image.
Leading lines- use the lines created within the foreground or background of the composition to lead the viewers eye through the photo.
You can use lines to draw attention to one or more subjects or a single focal point.
Point of view-Change the way your subject is perceived by changing the camera position
If you a photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards or vice versa.
Simplicity- tells us to keep out background time and clear of clutter.
The mood and the effectiveness of a photo can be altered by what is in the background.
A chaotic composition will cause the viewer to look away.
Snapshot-is a quick shot, often spontaneous, taken to record a moment in time
Photograph- image taken with care and thought
Rules of composition
Rule of thirds-imaginary lines drawn dividing both horizontally and vertically.
Place import subjects where the lines intersect
Place the horizon lines at the top or bottom horizontal divider
Fill up the entire frame with the subject for a close up image.
Leading lines- use the lines created within the foreground or background of the composition to lead the viewers eye through the photo.
You can use lines to draw attention to one or more subjects or a single focal point.
Point of view-Change the way your subject is perceived by changing the camera position
If you a photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upwards or vice versa.
Simplicity- tells us to keep out background time and clear of clutter.
The mood and the effectiveness of a photo can be altered by what is in the background.
A chaotic composition will cause the viewer to look away.
Subscribe to:
Posts (Atom)